Customer acquisition and customer retention are two critical focus areas for brands looking to grow their revenue. But not all customers offer the same potential value. By identifying and targeting ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. During the past several years, the digitization of business processes accelerated more than ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

More and more, manufacturers are positioning themselves as full solution providers, including software and data-rich innovations. They start to compete directly with pure SaaS (software-as-a-service) ...

Acquiring a customer is expensive. Losing one is even more costly. But companies can build sustainable growth not only by expanding their customer base but also by extending the value derived from ...

Customers love discounts. But knowing which level of discount to offer is challenging and can influence the customer LTV and customer behavior patterns. Knowing your customers is key to effective ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur knows that customers are important. Without customers, you wouldn’t have a business. These are the patrons who buy ...

What makes customers return to businesses they love? This question has fascinated me throughout my career in customer service. Recently, my team and I surveyed over 1,000 customers to uncover exactly ...

If your customer experience leaves consumers feeling underwhelmed, or if your customer lifetime value (CLV) is low, it’s time to make a change. In this post, we’ll cover what CLV is and why it’s ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...