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  1. Key event, Conversion & Purchase definition - Google Ads Help

    Conversions are specific to the context of ads. Unlike key events, conversions are eligible for bidding and reporting in Google Ads. To create a conversion, identify a key event in Google …

  2. Understand your conversion tracking data - Google Ads Help

    The " Cross-device conversions " ("Cross-device conv.") column reports the total number of cross-device conversions across all of your conversion actions. Cross-device conversions start as a …

  3. About key events - Analytics Help - Google Help

    Create conversions with Google Analytics key events You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and …

  4. About conversion measurement - Google Ads Help

    How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …

  5. Troubleshoot your conversion tracking status - Google Ads Help

    If you have a problem with your conversion tag status, or you're not seeing your conversions, go to troubleshooting conversion tracking status. If you're experiencing issues with your tag, …

  6. About conversion measurement - Google Ads Help

    Website conversions: Website conversion measurement analyses specific actions that users take on your website after interacting with your Google Ads. Learn more about setting up web …

  7. About enhanced conversions for leads - Google Ads Help

    Enhanced conversions for leads is an upgraded offline conversion import that offers benefits like greater durability, more accurate reporting and engaged-view conversions, cross-device …

  8. Set up your conversions - Google Ads Help

    App conversions For businesses with mobile apps, in-app conversions are essential to measure the true impact of Google Ads. This process allows you to determine how ad clicks translate …

  9. Conversion-Analyse - Google Ads-Hilfe

    Mithilfe der Conversions können Sie einen Einblick in die Kampagnenleistung erhalten. Sie legen fest, was für Sie wertvoll ist, z. B. ein Kauf, eine Anmeldung oder ein Anruf. Google Ads hilft …

  10. Conversion-Werte - Google Ads-Hilfe

    Wenn Sie Ihren Conversions Werte zuweisen, können Sie den mit Google Ads generierten Gesamtwert für Ihr Unternehmen ermitteln, anstatt nur die Anzahl der erfolgten Conversions …